2023 China Fabric Star Review meeting and well-known clothing brand demand docking exchange meeting was held in Keqiao
Recently, 2023 China Fabric Star Review meeting and well-known clothing brand demand docking exchange meeting was held in Keqiao, more than 200 participating enterprises, more than 1,000 high-end boutique fabrics, well-known domestic brands...... From the textile source to the brand terminal, what kind of development signal will be released by this linkage textile city Keqiao activity?
The event is guided by China Textile Industry Federation and co-sponsored by Textile and Garment Weekly Magazine and Zhejiang China Textile City Group Co., LTD. With the theme of "Empowering enterprises to develop together and create a better future", the event will go deep into the textile industry cluster, enter the first-line textile professional market, and combine the brand effect of "the star of flour" with the strong industrial foundation of China Textile City. Jointly promote the high-quality development of the industry and help the construction of a modern textile industrial system.
Competition chain into the market to create a new competitive advantage
Since the first China Fabric Star Review meeting was held in 2011, it has witnessed the rapid development of China's textile and garment industry for more than 10 years. This review will take brand development as the orientation and innovation ability as the core evaluation criteria. Eight authoritative judges hold a fair and just attitude and comprehensively consider product practicality, popularity, technology, marketability, sustainability and innovation. The selection of gold, silver, bronze three awards, as well as the best innovation and development award, the best pattern creativity award, the best fashion style award, the best market value award, the best corporate service award, the results will be announced during the Shanghai exhibition on August 28, and the 2023 China Fabric Star trend report will be released at the same time.
This activity brings together many excellent enterprises across the country, of which Keqiao participating enterprises accounted for 30%, environmental protection, comfort, warmth, wind proof, water conductivity, antibacterial, conductive...... These functional, green and high-end new fabrics are the new trends that will be passed on by this review. Huang Haiyan, purchasing director of Ningbo Boyang Clothing Group Co., Ltd. served as a judge for many years, she introduced that in the background of fierce competition in fabric supply, diversified popular styles have created a new growth point of market demand and opened up a new track for product design and research and development. Fabric enterprises need to keep up with market trends and achieve innovative development with creative design, product iteration and brand upgrading. "Many new trend elements and technologies have been incorporated into this year's participating fabrics, and the speed at which companies keep pace with The Times and iterate on innovation is impressive." Huang Haiyan said.
Fabric integration brand extension activity new connotation
China Fabric Star review meeting also held a well-known clothing brand docking exchange meeting, a total of 17 high-quality clothing enterprises around the country such as Evilly, Seven Wolves, Jinba men's wear, LiLy, Tang Shi, Huafang shares and Keqiao nearly 100 fabric enterprises accurate docking, open up the supply chain upstream and downstream blocking points, difficulties, for the two sides to build a "one-stop" convenient cooperation bridge.
Matchmaking meeting site business atmosphere is rich, the major brands of Keqiao fabric praise constantly. "Preliminary communication has been conducted with nearly 30 enterprises, and the follow-up will be in-depth docking according to the development needs." "Xiyin" digital printing department purchasing manager Yao Jiabin said.
"Our brand suppliers are relatively concentrated, product differentiation is relatively lacking, in this matchmaking meeting selected a lot of featured products, just as a supplement." Hangzhou Runxian clothing Co., Ltd. purchasing manager Dong Mingtai said.
The operators participating in the matchmaking meeting are enthusiastic and take the initiative to target customers. Located in the north market, "Jianer Textile" is a collection of research and development, design, production in one of the enterprises, salesman Deng Hong told reporters that it has been docking to a number of brands, immediately sampling. She was full of praise for the form of clothing brand vendors' stalls and fabric companies' door-to-door recommendations at the event site.
Since the beginning of this year, China Textile City Group has launched 2023 "cloth the world" series of activities, and regularly held new products, fashion products conferences, Long City matchmaking meetings, etc., and advanced online and offline, hand in hand to Xing Shang Long City. 2023 China Fabric Star Review meeting and China textile city strong combination, through the integration of strength, relying on resource advantages, will be able to fully enable Keqiao textile industry enterprises high-quality development, condensing the heart to write a new chapter of Chinese modern "international textile capital, Hangshao Star City".